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Business event pushes the boundaries

The new sponsor of Shropshire’s largest business networking event has hailed it as ‘the most successful yet’.

Pure Telecom, which has its head office on Shrewsbury Business Park, signed a three-year deal to back the Shropshire County Cricket Challenge, held at Wrekin College each June.

Matt Sandford, MD of the firm, which specialises in a range of communication services, said that more than 700 tickets were sold, making it the largest in its history.

He commented: “This amazing event, which over the last decade has become one of the most significant days in the Shropshire business calendar, attracts people from throughout the Midlands.

“Pure Telecom is thrilled to become main sponsors and we were delighted with the how the day went this year – it was hugely successful and provided a vital networking and social platform for regional businesses.

“The cricket game, now known as the Pure Telecom Shropshire County Cricket Challenge, attracts international world-class players to face Shropshire and has helped to develop seven local players in recent years to win first class contracts.

“It is also an important fund-raiser, collecting considerable amounts of money for charity over the years,” Matt added.

Toby Shaw, chairman of Shropshire County Cricket Club, said he was grateful for the Pure Telecom sponsorship of the event, which has collected a grand total of more than £250,000 for charity over the years, benefiting Shropshire County Cricket Club and several other local good causes.

Picture: Toby Shaw of Shropshire Cricket is pictured presenting Matt Sandford of Pure Telecom with a framed county shirt to mark the firm’s first year as sponsor

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