Dealership to sell iconic brand

Shrewsbury-based caravan and motorhome dealership Salop Leisure is one of six exclusive dealerships appointed by Swift Group to sell the iconic American brand Airstream in the UK.

Three Airstream models, which have an unmistakable rounded aerodynamic ‘silver bullet’ exterior, will be sold in the UK through the regional network.

Salop Leisure, which has sales centres in Shrewsbury, Machynlleth and Stourport-on-Severn, will be servicing an area from Manchester and covering the West Midlands and Wales.

Airstream will officially be launched at the Motorhome and Caravan Show, NEC on October 17 with demonstration models available at the six dealerships for people to view from the start of September.

The three models - Colorado, Missouri and Yukon - are each named after a well-known US river, reinforcing the American heritage of Airstream and reflecting the freedom and adventure Airstreamers experience. Swift will be showcasing the Airstreams at various events from now onwards.

Mark Bebb, Salop Leisure’s managing director, said: “We are delighted and proud to be selling probably the most iconic brand in the leisure and recreational vehicle industry at our premises in Shrewsbury which adds to our expanding offer.

“When people buy luxury goods, it’s important that they are given first class customer service and we aim to supply Airstream to people living in the West Midlands, Wales and part of the North West of England.

“We confidently expect Airstream to attract new customers to our business and convince them that caravanning is a cool and fashionable thing to do with their leisure time.”