Deal with PR expert will continue

Shropshire FA has confirmed Telford-based PR consultant Sarah Thompson will continue her support of the County FA into the new year. 

Sarah began supporting Shropshire FA in the spring of 2025, bringing with her more than 25 years of experience in communications and journalism.

Her career spans global brands, regional organisations and major business publications, with previous work supporting Wolverhampton Wanderers, Manchester United and Formula 1 business partners, alongside Capgemini, Hitachi Capital, Goodyear Tyres, Palethorpes, Volvo Cars and Arena Leisure.

She is the former editor of Prosper Magazine, the West Midlands’ longest-running business publication, which she successfully relaunched in 2019.

Sarah has also held senior in-house communications roles, including at the Black Country Chamber of Commerce, where she led strategic PR and media relations and launched initiatives such as the Black Country Women in Leadership programme.

Since partnering with Shropshire FA, the county’s governing body affiliated with The Football Association, Sarah has been instrumental in elevating the organisation's profile and reach, championing the grassroots football community while showcasing the sport's transformative impact across the county.

Her contributions have included relaunching Shropshire FA's monthly digital magazine, producing the association's inaugural Business Partner Brochure, amplifying major partnerships and driving forward equality, diversity and sustainability initiatives.

Operating through STC-PR, Sarah delivers adaptable, strategic communications support that enables Shropshire FA to refine its external messaging and deepen connections with clubs, partners and stakeholders across the football landscape.

Sarah said: “Grassroots football plays such an important role in communities across the county, and it’s a privilege to help raise the profile of the people, clubs and initiatives making a real difference. I’m looking forward to building on the progress we’ve made and ensuring these stories continue to be seen and heard.”