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Gold standard for air ambulance charity

Midlands Air Ambulance Charity has surpassed its original Investors in People silver accreditation and now achieved the gold standard.

The lifesaving pre-hospital emergency service is now part of the elite 17 per cent of the 50,000 organisations that Investors in People assess to achieve the gold standard.

Midlands Air Ambulance Charity prides itself on its commitment to its people, including clinical and non-clinical staff and volunteers. The Investors in People standard considers an organisation’s performance through the management and development of its people. It includes the working environment, employee recognition, workforce pride, opportunities for learning and development and the organisation’s impact on wider society.

Hanna Sebright, chief executive for Midlands Air Ambulance Charity, said: “We are exceptionally proud to announce that we have moved from Investors in People’s silver accreditation, which we have held for six years, to its gold standard. This is testament to everyone’s commitment to our organisation, our management practices and our dedication to continuous improvement.”

Investors in People has been assessing organisational excellence across the world since 1991, the same year in which Midlands Air Ambulance Charity was founded.