New visual identity for college

A Shrewsbury-based brand and design agency has developed a new visual identity for one of the county's further education providers.

Source has helped Shrewsbury Colleges Group to transform into the newly-named Shrewsbury College.

Working closely with senior leadership, teachers and students at the college, Source conducted in-depth discovery sessShrewions to understand the reasons and motivations behind the rebrand before working on a range of creative outcomes.

The agency then developed a complete new visual identity, including logo, colour palette and tone of voice that reflects the college's values, regional importance and position in the community.

Nick Richardson, director of Source, said: “Co-creation was at the heart of our approach - this is the College’s brand identity, and it had to both resonate and be championed by all of the key stakeholders.  

“We have several former students of Shrewsbury College working at Source and so this project has been especially important to us, and we are really proud of the end result.”

The comprehensive rebrand has been rolled out across all college touchpoints including updated signage, digital platforms, and marketing materials.

Mike Needham, director of communications, admissions and marketing at Shrewsbury College, said: “The team at Source got under the skin of what we needed to achieve, and they delivered something that is something we can be proud of for many years to come.”

Pictured: from left, Mike Needham, James Staniforth, Paula Savage and Nick Richardson