Records tumble at cattle auction

Records tumbled at The Hereford Cattle Society’s second Annual Designer Genes Sale held at Shrewsbury Auction Centre last weekend.

The heavy snow did not deter the crowds as a total of 19 lots were sold to average £5,062 and gross £96,185, making it the highest averaging Hereford sale in UK history.

The sale also broke the record twice for the highest priced Hereford female ever to sell at auction in the UK at 11,000gns and 10,200gns.

The auctioneer was Jonny Dymond, senior cattle auctioneer at Halls and the sale was organised and managed by Josh Dowbiggin.

Smashing the breed record was 16-month old heifer Sky High 1 Lâncome Lucy from B. Birch and G. Brindley. Lâncome Lucy was supreme champion at the 2017 National Hereford Calf Show in Cirencester and also intermediate female champion at the National Poll Show in September.

The first daughter of Dendor 1 Murdock to ever sell at auction, she was knocked down at 11,000gns (£11,550) to partners Gouldingpoll Herefords and Intelagri, Republic of Ireland.