Facebook - Shropshire Business Twitter - Shropshire Business LinkedIn - Shropshire Business
http://www.aaronandpartners.com http://www.shropshire-chamber.co.uk

New brand identity for county sports partnership

Energize, the county sports partnership for Shropshire and Telford & Wrekin, is rebranding itself to reflect the broadening of its aims and objectives.

The Shrewsbury-based team, which has its headquarters at Frankwell Quay, wants to emphasise the fact that its focus is on encouraging people to lead an all-round active lifestyle, rather than purely concentrating on sport.

England’s network of county sports partnerships met in Nottingham this week for its annual convention, and announced the launch of the new ‘Active Partnerships’ brand name, which Energize will be adopting.

Lee Mason, chief executive of Active Partnerships, said: “We recognise that the needs of our partners and communities are changing.

“Levels of physical activity remain worryingly low and are affected by a complex system of influences, which means no single organisation or intervention can create sustainable change at scale. 

“So we need to think and act differently, and over the last year we have been changing to strengthen our approach to better tackle these issues.

“This has included confirming our long-term future partnership with Sport England to help deliver the national strategy, Towards an Active Nation, and a shift from programme delivery to a whole system, place-based approach.

“Our name change to Active Partnerships is the culmination of this work, and we believe it better reflects our role and purpose.”

Energize, which is one of the 43 partnerships, has confirmed it will be embracing this change, and updating its branding to reflect the change in focus.

Chief executive Chris Child said: “Combining the key words of ‘active’ and ‘partnership’ really resonates with our current strategic aims. It is our ambition to improve lives across the county through reducing inactivity.

“We have long recognised that sport alone is not the answer for the majority of people, young or old, and we seek to work with many other local organisations to help people become more active - and in doing so improve their physical and mental well-being.”

https://ucshrewsbury.ac.uk

Two 'home wins' for graduate Zara

Gymnast and coach will help to improve lives

1st October 2018

Active Advent challenge returns

Businesses invited to sign up in the countdown to Christmas

6th December 2018

Galliers supports Shrewsbury tennis programme

Building firm sponsors development of tennis aces

29th January 2018

Chris Skitt

Love2Stay, Shrewsbury

6th February 2019

Leisure firm renews its pledge

Company continues its backing for Shrewsbury charity

30th September 2019

Cash pledge for sports activities

Crowdfunding scheme already seeing success

11th April 2017

Workshop for sports clubs

Energize event at Shrewsbury University

22nd February 2017

Monkey Motors take spoils in golf event

Swing for Bling hailed a success by organier Energize

10th June 2017

Businesses invited to 'Swing for Bling'

Popular competition organised by Energize returns

2nd March 2017

Lunchtime challenge for Shropshire businesses

Companies urged to 'liven up their lunch'

17th January 2017

Up for wall challenge?

Shropshire businesses invited to scale new heights

31st May 2017

Health-conscious media firm lands award

J&PR presented with Energize gong by skijumping legend 

9th November 2016

Team members practise what they preach

Flexible working arrangements are paying off

20th September 2018

Shropshire firms back community sport 'Oscars'

Big-name businesses sign up to sponsor the 2017 Energize awards

6th September 2017

Company of the year sponsors school games

Pave Aways is latest business to sponsor county finals

17th July 2019