Success for Shropshire bike brand

Shyre Bikes - founded by husband-and-wife team Kev and Michelle Williams - has completed its 700th customer order, secured listings on the websites of some of the UK’s biggest retailers and taken delivery of 800 new bikes ahead of Christmas.

The latest shipment includes new sizes and colourways across the Shyre Hopton hybrid and the Shyre Eastie mountain bike. Among the new additions are Hoptons in purple, pink and pearl white, and Easties in acid lime. Hoptons are also available in pink and blue, while the Eastie range also includes light grey and charcoal.

The arrival of the new stock comes during an exciting period of expansion for the family business. Shyre Bikes products are now available through Decathlon UK’s website, placing the young Shropshire brand in front of a major national audience. The opportunity has since helped open more doors, with Shyre Bikes recently securing listings on the websites of Mountain Warehouse and B&Q.

Kev said: “When Decathlon first got in touch, I thought it was a wind-up! We’re a small Shropshire bike business; now suddenly we were being invited onto the marketplaces of some of the biggest retailers in the UK.

“To see what Shyre Bikes has achieved in just two years makes us so proud. We’ve now completed our 700th customer order, we have 800 new bikes in stock, and we’re appearing on websites alongside brands we could only have dreamed about when we started.

“Michelle and I started this family business because we wanted to get kids off screens and outside having adventures, and now there are hundreds of bikes out there making that happen. 

“We’re already designing our 2027 range, and our ambitions are getting much bigger. But however much we grow, we want Shyre to remain a family brand that understands what parents need, which is good quality, durable bikes at affordable prices.”

The growing brand has also received positive independent reviews from children’s cycling specialist Cycle Sprog. Its recent review described the Eastie as a “confidence-building first mountain bike” and the Hopton as a “good quality and well-made bike” offering a strong specification for its price.

Behind the scenes, Shyre Bikes has also partnered with Rapid Pack Fulfilment to take care of storing, packing and dispatching orders, giving Shyre Bikes greater capacity and security as sales increase.