Agency achieves impressive rating

Shrewsbury branding and design agency Source is one of just a handful of businesses across Shropshire to achieve the coveted B Corporation certification.

The recognition reflects its commitment to high social and environmental performance, transparency, and accountability across the way it works and in its relationships and business practices.

Established in 1991, Source works with local and national businesses to create stand-out brands, impactful marketing campaigns and innovative websites. It has also developed a strong reputation for instantly recognisable packaging design - with one of its key clients being Tyrrells Crisps.

Source is based at Frankwell in Shrewsbury and its energy-efficient, quirky HQ houses a talented team of individuals led by co-owners Nick Richardson and Paula Savage.

Paula said: “This is huge news for us, and great for our clients too. Of course, we have always tried to do the right thing - for our clients, employees, community and environment - and going through the very tough and thorough process to achieve B Corp certification and finally achieving the accolade confirms the progress we have made and the positive business we have become.”

A B Corp business is a company that has been verified by B Lab Global to meet high standards across a range of environmental, social and governance measures. B Corp businesses are defined as being purpose-driven and aim to create benefits for all stakeholders, not just shareholders.

Source has made a range of improvements and developments over the past two years to help it achieve the B Corp standard, including changes to leave, enhanced benefits, and improved policies for employees, as well as other initiatives focused on diversity, equity and inclusion, recycling schemes and appointing a dedicated sustainability champion.

Paula said: "To be just one of a handful of businesses across the county and region that have achieved this status is amazing - and we can’t thank the whole team enough for their efforts in getting us to this point."

The certification process continues once a business successfully achieves the B Corp status, and includes measuring a company’s performance in many areas, including: supply chain and input materials, charitable giving and employee benefits.

Pictured: from left, Nick Richardson (director;) Jasmine Mellor (account manager); Laura Breakwell (digital marketing apprentice); and Paula Savage (director)