Facebook - Shropshire Business Twitter - Shropshire Business LinkedIn - Shropshire Business

TripAdvisor manager guest speaker at event

Tourism businesses across Telford and Shropshire will hear from one of the sector's leading global brands during the official launch of the Big Tourism Campaign by Discover Telford on Friday 28 April. 

A senior manager from TripAdvisor is the guest speaker at the event at The Shropshire Golf Centre.   

The event is being organised by Telford & Wrekin Council through Discover Telford which is the official destination marketing organisation for Telford, and also represents tourism businesses across Shropshire, offering free to join membership. 

The Big Campaign event will see the launch of a new tourism initiative to establish Telford and Shropshire as a UK tourism destination of choice.    

The multi-channel campaign will include a celebrity-led promotional video, new website, a new digital marketing platform and a calendar of seasonal marketing campaigns that will reach across national online and print media.    

TripAdvisor’s Chad Shriver, a senior destination manager for UK & Europe, is the guest speaker at the event and will share with the audience how Telford and Shropshire tourism businesses can embrace digital to achieve greater success in leisure tourism.   

He will also share how businesses can benefit more from TripAdvisor with top tips and strategies.  Chad is a celebrated speaker and has spoken at tourism events throughout Europe and is a tourism professional having worked for many national and international tourism authorities.   

The Big Campaign sees Discover Telford working in partnership with DEFRA, the Department for Environment, Food & Rural Affairs, to support growth in rural tourism throughout Telford and Shropshire.   

The event will feature speakers from across marketing, PR, digital and rural tourism, including industry expert Jo Jury, RDPE Programme Manager at DEFRA. Jo will share the work that DEFRA are doing in boosting growth in rural tourism and also announce news of a new tourism fund for rural accommodation businesses.    

Cabinet member Councillor Gilly Reynolds at Telford & Wrekin Council said: “This is an exciting time for tourism and the Big Campaign is Telford’s opportunity to unlock our potential as a visitor destination. 

“The campaign will feature our iconic tourism attractions, our market towns and our great countryside all of which offer a memorable visitor experience.   

“The campaign is a first for Telford and we intend to give local businesses all the tools they need to get involved. All businesses need to do is to join our new free Visitor Economy Forum”. 

To attend the Big Campaign launch event on the 28th April at The Shropshire Golf Centre and to register to get involved in the campaign, all businesses need to do is register.

Reech client list soars

Marketing agency agrees deal with Shropshire Tourism

26th April 2018

Workshop to help businesses bid for funding

EU grant schemes - free event next month

12th October 2017

Glamping resort wins another award

Love2Stay presented with Mayor's Award for Tourism

6th June 2018

Holiday home park expands

Bishop's Castle facility meeting demand of 'staycationers'

8th August 2017

Global reach for Olwen

Profile of a south Shropshire enterprise which is going places

5th February 2018

Where will Mark be 'popping up' next?

Leaflet stand venture continues to expand

31st July 2019

Tourism is big business - but we could do much better

New strategy promotes greater joined-up thinking

27th February 2020

Independent businesses join forces

Partnership approach to promotional campaign pays off

7th September 2018

Farmers of the future urged to step forward

Barclays launches nationwide campaign

5th December 2018

Iconic setting for business networking event

New project will be unveiled at November meeting

19th November 2018

Business backing for community cinema plan

Insurance brokers support Wellington Orbit campaign

1st November 2018

Local business backs sticker campaign

Love Bridgnorth initiative gets a boost

14th October 2019

Brexit prompts new markets for manufacturer

Investment in research has paid great dividends

17th October 2019

Business guests get the chance to go wild

Networking meeting includes an exclusive look at photographic exhibition

9th July 2019

Museum over the moon with sponsorship

Law firm backs anniversary fund raising dinner

18th October 2019