Excellence in tourism to be recognised

Shropshire Chamber of Commerce will be celebrating ‘excellence in tourism’ at this year’s annual business awards.

Entries are now open for the 2026 competition, which will see winners crowned in front of hundreds of guests at Telford’s International Centre on June 19.

The Chamber has decided to bring back a tourism category this year to recognise organisations that deliver outstanding visitor experiences and showcase the very best of Shropshire’s tourism sector.

“We’re looking for businesses that create memorable, high‑quality experiences for visitors,” said Kelly Riedel, Shropshire Chamber’s head of member success.

“Judges will want to see innovative approaches to enhancing the visitor journey – and evidence of strong feedback from customers through reviews, testimonials, or repeat bookings.

“Tourism is such an important part of the Shropshire economy, and this award is all about recognising those who contribute to promoting the local area, its culture and appeal as a visitor destination.”

There are 14 awards on offer at this year’s Shropshire Chamber Business Awards, including the showpiece company of the year title, and returning categories for new businesses, small businesses, outstanding customer service, and innovation.

Also returning are awards for community champion, outstanding business growth, excellence in manufacturing and engineering, retail leisure and hospitality achievement, and young business person of the year.

New for 2026 is a ‘best place to work’ award, while eco-friendly companies can apply for a new-look sustainability achievement prize.

The awards are free to enter, and companies do not have to be a Shropshire Chamber member to qualify. They simply need to have an operating base in either Shropshire or Telford & Wrekin.

Entries for this year’s awards are now open, and close on April 17. Tickets are also now on sale for the awards night, and some sponsorship opportunities are still available. All the details can be found at www.shropshire-chamber.co.uk/awardsto-