Fabricator takes a new approach

Telford-based CEL Sheetmetal has marked the introduction of 24-hour operation with a new brand and website.

The sheet metal fabrication specialists have over 20 years of industry experience, and managing director Christopher Greenough said the rebrand represented where the company was heading.

“We’re expanding our team, optimising 24-hour operations, and ensuring our services are accessible to clients across the UK.

"Our new brand and website is designed to make it easier for clients to explore our services and learn about our dedication to sustainability - not only that, it also gives us a great opportunity to champion the fact that we supply the whole chain of our process from within the UK’."

The redesigned website allows clients to easily navigate through the company’s wide range of services, including laser cutting, CNC forming and metal fabrication. 

The website also emphasises CEL’s green initiatives, showcasing the company’s efforts to promote sustainability within the industry., and visitors can explore case studies, read about CEL’s commitment to green steel, and access resources that highlight the company’s innovative solutions.

Paul Sweeting, chief operating officer of Northern Industries Group, said: "’At CEL Sheetmetal, our skilled workforce - supported by advanced machinery and streamlined operations - allows us to handle projects of all scales efficiently. The rebrand and website launch are key steps in enhancing our customer experience and showcasing the exceptional work, that we do.

"Sustainability is not just a goal; it’s a responsibility we embrace within the group here at Northern Industries, wholeheartedly. Through our green steel initiatives and eco-conscious practices, we aim to lead the steel industry towards a more sustainable future, with a commitment to cutting carbon emissions by at least 30% by 2030, while supporting initiatives that protect the planet for future generations’."

The rebrand also highlights CEL’s integral role within the Northern Industries Group, further strengthening its links with the greater organisation. 

Pictured: Christopher Greenough