Historic hotel is refurbished

The Crest Hotels Group is celebrating the completion of a further £250,000 refurbishment programme at its Shropshire-based hotel.

The Park House Hotel, in Shifnal, was originally bought by the Crest Hotels Group in 2021 and has already benefited from a £200,000 investment last year to improve the back of house areas, kitchens and information technology; with an additional £150,000 currently being spent on solar panels and a green energy strategy.

Adding a new lease of life to the interior of the hotel, a significant £250,000 injection of funds has ensured the lounge, bar and restaurant areas have been modernised to exacting standards.

General manager Dan Richards said: "Each touch point in the public spaces have been brought to life and we know will be welcomed by those visiting, whether they are popping in for a cocktail, a bride and groom saying I do, or a corporate guest benefitting from the free WiFi and USB charging points in the lounge area.”

To mark the completion of the refurbishment, local VIP’s were invited to an exclusive event and official ribbon cutting ceremony where the mayor of Shifnal, Roger Cox, cut the ribbon in front of 100 guests. 

Head chef Andre Pelaud, who catered the event, said: “The much-needed modernisation to the public spaces has also been well-received by both our leisure and business guests utilising the open plan workspace.

"We’ve introduced a Starbucks concession for coffee, and improved and increased our overall food and beverage offering with a new all-day dining menu, as well as an extensive drinks and cocktail menu that will be open to residents and non-residents alike."  

Pictured: Roger Cox with Dan Richards