Optical practice has a whole new look

Optical practice Mincher Lockett & Co. Opticians Market Drayton have re-branded their boutique optical business to Style Optique.

Their aim is to create a stylish new brand to differentiate their local boutique practice positioning which offers pioneering, bespoke and premium eyewear styling consultation services as well as clinical eye tests.

In celebration of the re-brand practice owners Eva and Sam Davé will be offering some great in store offers. They also plan to host a launch party later in the year when groups are able to get together again.

Eva said: ‘’We are so excited to have rebranded our boutique eyewear styling practice. We inherited the name Mincher Lockett Opticians when we bought the practice in 2011. We were not known locally, so we kept the name of the practice for business continuity.

"However, our brand positioning has evolved and changed over the years and we do not feel that this initial name reflects what the business has become.

"Over the last nine years, we have developed and grown from a high street NHS practice to an award-winning, luxurious destination optical boutique specialising in unique, bespoke and personalised eyewear styling consultations & luxury eyewear.

"Our styling expertise and consultations have become our signature offering and clients now travel hundreds of miles for our eyewear styling services.  We have become a unique, progressive, style led boutique brand and we feel that our new practice name reflects better this positioning as well as our core ethos, values and personality.