Pet supplies firm acquires five stores

Jollyes, The Pet People, has announced it has acquired Midlands-based Penparc Pet Centre Group to accelerate its growth. 

With the support of HSBC, Jollyes has bought Penparc’s five stores in Telford, Cannock, Stafford, Stoke-on-Trent, and West Bromwich. 

The move, following the opening of a new store in Southport, takes the number of Jollyes stores to 80.  With seven other openings planned across the UK over the coming weeks, the retailer is on track to deliver on its promise to open 20 new stores by May 2023.   

Jollyes has also released very strong trading results for the full year to May 29, 2022, with turnover over the full year growing to £86m – a 15 per cent increase. 

The firm's headcount has grown by 164 over the year - almost 25 per cent - in stores and at its Waltham Abbey support centre as it supports its growth. During the full year, Jollyes also added seven new stores, organically and through the acquistion of The Pet Store in Yorkshire and Bannerbrook Pets in Coventry. 

Jollyes has invested in an extended logisitics contract with Wincanton in Wigan that introduces backhauling arrangements with eight suppliers that have led to 50,000 fewer road miles, and 0verhauled and relaunched its Lifestage private label food leading to a 70 per cent-plus increase in sales. 

Jollyes expects family-run Penparc to be a highly complementary addition to its family, giving it a significant presence in the Midlands. 

Penparc started with a single shop in Cannock in 1990 and has built a strong following for its focus on customer service and quality pet foods and accessories. 

Jollyes CEO Joe Wykes said: “The dedication of the Penparc team to their pet-owning customers have made them legendary in the towns they trade. We couldn’t be prouder to bring them into the Jollyes team."

Penparc director Richard Allen said: “We’ve got to know Jollyes well over the last few months and we’re confident that we’ve found a buyer who shares what makes us special and will be a good steward for the business, our colleagues and customers in the years to come.”