Scheme helps boost marketing expertise

A new Shropshire scheme has been launched to help small business owners build their marketing expertise.

The Marketing Club provides small to medium sized businesses with monthly workshops on different marketing skills covering a wide range of areas including drawing up a marketing plan, identifying your audience, social media skills and websites.

The club will offer members two workshops per month and access to all previous workshops with further membership benefits to be added later in the year.

Founder of The Marketing Club, Ruth Martin of Martin & Jones Marketing which is based in Oswestry, said the scheme was aimed at all small to medium sized businesses who knew that marketing was essential but were not big enough to have their own marketing department or pay an outside agency.

“It will help anyone who wants to improve their marketing skills or take their marketing activities to the next level. It will also be a useful programme for any business owners considering using an agency and who would like a bit more knowledge on what to ask,” she said.

Under The Marketing Club scheme, businesses will pay a fixed monthly membership fee to tap into the series of workshops in group or individual sessions. All the workshops will be delivered online and recorded so that members can access them through the website.

Free taster workshops will be held today (June 28) at 6pm on developing campaign messages and on September 6 at 6pm titled The 7 P’s of Marketing.

Ruth will be working with a team of qualified and experienced specialists to provide a programme covering all aspects of marketing. Workshops will be split into four categories covering strategy, digital, communication and mindset.

Pictured: Ruth Martin