Shoothill supports multi-platform transition

Shropshire’s independent digital news and entertainment platform Shropshire Live has appointed local tech firm Shoothill to manage the maintenance and development of its website as it prepares for a significant expansion.

The move sees Shropshire Live partner with the Shrewsbury-based full-service digital technology provider to ensure its online platform is robust, scalable, and fully optimised to support the growing demand from its audience, which already reaches over 100,000 local readers monthly.

The partnership comes as Shropshire Live gears up for an ambitious expansion. This includes enhancing its online offering, adding video and podcasts and making a strategic leap into digital radio (DAB), further cementing its position as a multi-platform media provider for the county.

The decision to entrust Shoothill with the website’s technical stewardship reflects Shropshire Live’s commitment to delivering a seamless, high-quality experience for its users across all devices.

Martin Childs, business partner at Shropshire Live, said: “As we embark on our most significant expansion to date, our website needs to be a world-class digital hub. Partnering with a local and highly experienced team like Shoothill provides us with the expertise and technological backing we need to grow confidently. This is a crucial step in preparing our entire digital ecosystem for the demands of new digital platforms.”

Shoothill, which has a proven track record in custom software development and IT solutions for businesses across the UK, expressed its enthusiasm for supporting the local media outlet.

Simon Jeavons, group managing director at Shoothill, said: “Shropshire Live is an integral part of the county’s digital landscape. We are delighted to be working closely with them to ensure their website not only runs perfectly today but is also strategically positioned to handle the increased traffic and new features that their expansion into digital radio and enhanced online content, including video, will bring. It’s a genuine collaboration between two forward-thinking Shropshire businesses.”

The collaboration with Shoothill ensures that Shropshire Live’s website and radio operations will be fully integrated, allowing for seamless content sharing, advertising opportunities, and a unified brand experience across all platforms.

The Shropshire media landscape is set for a significant shake-up this spring, as this strategic partnership lays the groundwork for Shropshire Live to become an even more dominant force in providing local news and entertainment.

Pictured: Patrick Howe (business development manager), David Bissell (head of design at Shoothill) with Chris Pritchard and Martin Childs of Shropshire Live, and Claire Critchell (head of marketing services at Shoothill)