Short breaks boom prompts investment

Demand for short breaks in the UK has prompted the owners to invest a further £750,000 on new accommodation at an award-winning Shropshire touring and glamping resort.

Salop Leisure is investing in five new holiday lodges on the hugely popular glamping village at the Love2Stay resort at Emstrey, Shrewsbury.

“We are finding that people in the 25 to 35 age group are increasing the number of short breaks to five a year,” said Salop Leisure’s joint managing director Mark Bebb. “It’s all about convenience, flexibility and luxury.

“We are now attracting not just people who live across the UK but also visitors from around the world, particularly Holland. They are attracted by the outdoor facilities, including our natural cold water bio swimming pool and hot springs.

“Countless reports have been written about the health benefits of getting children off technology and into the fresh air. We are happy to help families do exactly that, surrounded by luxury accommodation and facilities.

“We are also finding that families enjoy multi-generational holidays with us, with grandparents staying in their motorhome or caravan on our touring park, while their children and grandchildren stay in a lodge." 

The brainchild of Mr Bebb, the Love2Stay resort now has five luxury lodges, including the original 11 safari lodges and 11 woodland lodges.

Guests also have full access to bio swimming pool, splash pool and beach, cinema, wellbeing services and a wide range of outdoor activities for all the family.

Love2Stay resort, which celebrates its eighth birthday in May, comprises a glamping village, touring caravan park with 118 pitches and an adventure centre. Set in 22 acres of landscaped grounds, the resort has panoramic views across to Wales from one sid