Telford firm sets ambitious sales target

A uniform and workwear specialist based in Telford has announced their investment programme, looking to help them double their sales within the next five years.

As with many other local companies, MyWorkwear faced challenging times in 2020 due to COVID-19 but is coming out the other side with a positive focus on growth. 

MyWorkwear, who employs around 20 people and specialises in the embroidery and print of workwear, PPE, uniforms and other clothing, said the investment will help it to expand production capacity by around 40%, in order to reach the five year sales target. 

The investment will focus on increased staffing, equipment, technology and marketing. The company has already invested substantially in machinery with the purchase of  a number of additional embroidery and print machines. It is also updating its computer and telephone systems to ensure staff can continue to offer the same high level of service to customers, which include companies from all over the UK. In addition, a number of additional staff are being recruited. 

Recognising the importance of this new phase of growth, the company has also re-freshed their branding, but retained the name MyWorkwear  in recognition of its 44 year heritage. The Telford offices have been updated with the new logo  and the website has also been re-launched. 

Managing Director James Worthington said: “We recognise that we need to keep investing in our business in order to meet the challenges of today’s business world, even more so after the year we have all faced in 2020.

"When my father founded the firm 44 years ago in the town, he started with a handful of colleagues producing coveralls for Halfords. Things have most definitely moved on since then, with us now offering over 6000 different products, but we still continue to focus on the same quality and customer service. We hope this new investment will help to continue this expansion."