Salop Leisure is preparing to welcome around 10,000 visitors to Shrewsbury as the West Midlands Caravan & Motorhome Show returns from Saturday, September 26 to Sunday, October 4 at its Emstrey headquarters.
The free nine-day event will see the award-winning caravan and motorhome dealership launch the latest 2027 touring caravans, motorhomes, holiday homes and lodges.
Visitors will be among the first to explore new 2027 touring caravan models from Coachman and Swift, alongside motorhomes from Swift, Ace and RollerTeam. The show will also feature new holiday homes from ABI, Carnaby, Swift, Willerby and Victory, as well as a selection of lodges.
This year will also see Salop Leisure launch Ace motorhomes, a Swift sub-brand which is new to the dealership.
Alongside the new launches, visitors can browse the latest selection of pre-owned holiday homes and take advantage of special show offers across caravans, motorhomes, accessories, awnings and tents.
The event comes during a milestone year for Salop Leisure, which is celebrating its 60th anniversary. The company now works with more than 250 holiday home parks, including more than 50 five-star rated parks.
Twenty holiday park owners and representatives will be attending the show, giving visitors considering holiday home ownership the opportunity to speak directly to parks and find out more about locations, facilities and availability.
Mike Harris, Salop Leisure’s joint managing director, said, “The West Midlands Caravan & Motorhome Show is one of the biggest dates in our calendar, and we’re really looking forward to welcoming our customers back to Shrewsbury.
“There is a huge amount to see this year, particularly with the launch of the 2027 models and the arrival of Ace motorhomes at Salop Leisure. Whether you’re an experienced caravan or motorhome owner, thinking about buying a holiday home or simply want to see what’s new, it’s a great opportunity to explore everything in one place.
“We’re particularly proud to be hosting the show during our 60th year. Salop Leisure has grown enormously over those six decades, but helping people enjoy their leisure time and find the right holiday option for them remains at the heart of what we do.”
Ahead of the public event, Salop Leisure will also host a two-day trade show for holiday park owners from across the UK, strengthening its long-standing relationships with parks and the wider leisure industry.
Pictured: Receptionist Jean Courtney and sales execiutive Toby Humphreys prepare for the show
