Talking strategy: podcast with our editor

Shropshire Business editor Carl Jones is often involved in podcasts - but that's usually as the interviewer.

This time, though, the boot was on the other foot as Johnny Themans from Good2Great in Bridgnorth interviewed him for the latest episode of his Saturday Strategy series.

He explained how the media industry has changed over the past 30 years, the strategy behind Shropshire Business in print and online, and offered some top tips for businesses on how to spot, and make the most of, a good story.

Here it is: