Facebook - Shropshire Business Twitter - Shropshire Business LinkedIn - Shropshire Business
https://shropshirebizfest.co.uk

Campaign to promote famous county shopping street

A new campaign promoting one of Shropshire’s most famous shopping streets is being launched. Traders on Wyle Cop in Shrewsbury have joined forces to raise their profile and encourage more visitors.

“We believe we are the longest stretch of independent shops in the country and we want to shout about it,” explained Jonathan Soden of art gallery The Soden Collection.

“A new Wyle Cop brand has been created and under this new initiative we will be organising events that the whole street can get involved in,” he explained.

Jonathan said that decreased footfall in the town due to road closures led retailers to come together and take positive action.

Shrewsbury marketing agency Reech Media asked if they could create the new brand and 7Video has made a film promoting the historic street.

Stacey Hill, owner of Oberon, which has three shops on Wyle Cop, said: “There is a huge sense of community here and although each retailer and business is very different this new campaign is all about coming together and working as a team.

“Shrewsbury is a wonderful town with an amazing array of independent shops and as our campaign gathers pace we will ensure it is an even more attractive place to visit.”

The brand is set to be officially unveiled on August 24 and 25 with a festival-type event with live music, offers and entertainment.

A series of Sunday opening events will be launched for the last Sunday of each month until the end of the year.

“Hopefully more and more shops will see the benefit of opening their businesses on Sunday and take advantage of the free parking that Shrewsbury offers on this day,” Stacey added.

Wyle Cop traders coming together at weekend

Call to support independents on Small Business Saturday

28th November 2017

BID hails year of success

Shrewsbury group welcomes five new directors

11th June 2018

Masterplan is up for review

Local people are urged to have their say on Big Town Plan

1st August 2018

Ambitious plans for town centre street

Project will breathe new life into important area

7th October 2019

Apprentices win medals at WorldSkills UK

Engineering students succeed in manufacturing team chellenge

15th March 2019

New website delight for Chamber

Modern and fresh design is welcomed by members

31st October 2019

University joins forces with software developer

Geospatial product is created after workshop meeting

3rd July 2019

Construction leaders tackle gender inequality

Event highlights opportunities and challenges for women in the industry

23rd October 2018

Leisure firm renews its pledge

Company continues its backing for Shrewsbury charity

30th September 2019

Artists and crafters join forces in Shrewsbury

New home for talented creatives

29th August 2019

Site machinery business acquires flagship site

Leading firm signs up for purpose-built premises at i54

29th April 2019

Apprenticeships are always an option

Sucessful PA proves no matter what your age, they can change your life

4th November 2019

Export hub truck heads to new business show

Businesses will get international trade advice

16th November 2018

Free workshop for business entrepreneurs

SPEED event will help start-ups and anyone who wants to become self-employed

26th June 2019

New Shropshire finance firm is launched

Commercial and business support on offer in Shrewsbury

10th March 2017