Marketing tips to be revealed

A  free online tuition session on practical applications of the latest marketing thinking has been launched by north Shropshire-based marketing firm - The Fedora Consultancy.

‘Do more with less’ is the theme of the one-hour tutorial that will focus on building better quality relationships with a smaller number of potential customers and identifying opportunities.

Covering the latest trends in marketing,  it provides an overview and insight on topics including empathy-based marketing, why buyer behaviour matters and better segmentation of a marketing database. Using common-sense language, the session is not just the about the ‘what’, but why a fresh approach to marketing is so important at the present time.

Hosted by Jon Hepburn, chartered marketer and member of the Chartered Institute of Marketing, the session will include examples of how to make the most of often limited marketing budgets. It is aimed at business-to-business companies and professional services providers who may or may not have a dedicated marketing resource.

Jon said: “This tutorial will shine a light on some of the latest marketing thinking to help businesses adapt. With budgets limited for many companies, try concentrating your marketing efforts on dialogue with customers and prospects you know best or would like to know better. 

"This is not at the exclusion of new business development or ignoring the customers you’ve already got. It is also not ‘cold calling’; it’s about identifying people you want to do more business with, who you already know to some degree and with whom you have an established level of communication.”

The online tutorial follows the success of last year’s marketing planning workshops which attracted positive feedback from Shropshire businesses.

Pictured: Jon Hepburn