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Eric the Turkey's 2017 adventures - WATCH THE VIDEO

By day, he is an automotive product manager, working at Morris Lubricants in Shrewsbury . . .

But once a year, Adrian Hill becomes the lead singer of Jingle & The Bells, telling a festive tale about the exploits of 'Eric The Turkey'.

The bird first appeared in an acoustic Christmas song back in 2013, and has been making a seasonal appearance, courtesy of Telford-based Adrian, ever since.

Here is the 2017 edition:

Staff pull together to keep country moving

Morris Lubricants adapts to cope with challenging times

21st April 2020

Racing ambassadors join forces

Exclusive video interviews will reveal secrets to success

15th January 2021

£14m boost will help county 'bounce back'

Shrewsbury and Telford projects to benefit

4th August 2020

Reopening is huge success for museums

Thousands of visitors flock to attractions as lockdown is eased

6th July 2020

Retail park is fully-let in Shrewsbury

Property experts buck the national trend by closing final deal

3rd August 2020

Care provider takes on new office

Achieve Together now has convenient central location

9th September 2020

School project is under way in Telford

Works will be complete for start of new term

19th August 2020

Print company relocates to new premises

Move will allow Telford firm to grow

24th July 2020

Leisure company gets listings boost

Five touring caravan parks make top UK guide

30th March 2021

Nursing home residents join birdwatch survey

Companies join forces to set up feeding stations and information boards

25th January 2021

Building work starts on innovation park

Construction project gets under way in Newport

7th January 2021