Creative agency accelerates

M3 is celebrating after it was appointed as the creative agency for MG Motor UK Ltd, one of the UK’s best-known automotive brands.

The advertising agency, with offices in Albrighton, Birmingham and London, fought off competition from rival Midlands and national agencies to secure the contract.

A dedicated team of creatives, strategists, designers and account handlers, they have been tasked with establishing MG as a challenger to target the big four car brands in the UK. M3 will also help to support the company’s position as a modern international car manufacturer, with a specific focus on the growing electric vehicle market.

New UK brand guidelines and national tactical campaigns to promote MG’s range from April 2021 will be the first priorities, along with supporting growth and the firm’s 120 main dealer network.

The two-year contract kicks-off in April and is a significant win for the agency, which is continuing to grow despite the impact of the global pandemic.  

Nick Lovett, managing Director of M3, said: “This is a very exciting time for MG Motor UK as part of its continued evolution and, in particular, its desire to achieve an ‘EV tipping point’, where electric vehicle sales will overtake petrol models in 2022.

“We had to pitch against some amazing agencies and our team really delivered, understanding where the car brand wanted to go and how we could tell this story through compelling, thought-provoking campaigns. The win is a great start to 2021 and a real landmark contract that proves dynamic, independent agencies can deliver high-profile pitch wins.”

David Pugh, marketing director at MG Motor UK, said: “This is a really exciting appointment and one we believe will help us grow our UK market share and elevate our presence in the EV space, as well as reinforcing our position as a leading international car manufacturer.

“M3 really impressed us with their creative work on the HS SUV launch and this was reinforced with the fresh ideas and strategic thinking they brought to the pitch at the end of the year."