Care company smashes salary levels

An award-winning Shropshire care company has decided to smash through the current salaries for care staff and introduce whopping pay rises of up to 55% above minimum wage.

Bluebird Care, with offices in Bayston Hill, Shrewsbury, and Oswestry town centre, is on a mission to recruit as many new care assistants to the sector as it can, and to reward the staff who already work for it.

The company not only wants to attract new carers, it is striving to ensure the value and hard work of each staff member is rewarded equally, regardless of gender, age or how long they have worked for it.

Bluebird Care, which provides at-home care to people living in Shrewsbury, Oswestry, Church Stretton and surrounding areas, has created a new pay structure, in which care assistants can earn between 11% and 55% above the national minimum wage (NMW), depending on their age.

Carers under 25 are also receiving an 18% increase on their current salaries, and over 25s will get an 11% pay increase. All care assistants will be paid at least £10 an hour, from new recruits who have passed induction, to those who have been in the company several years or more.

Director of Bluebird Care, Ian Barnes, said: “We recognise that all our care assistants are expected to deliver the same high standard of care to our customers, regardless of age or experience, and so have made the important decision of introducing a single rate of pay for everyone.

“It’s sad that many people don’t consider a career in care. Instead, they might think that working in shops, bars and restaurants is a better job. But these roles are often low paid, with anti-social hours and limited job satisfaction or career progression.

“We want to open people’s eyes to the realities of care work. An 18-year-old, working full time hours with us would earn over £23k a year. The hours with us are flexible to fit around you, we have a career pathway and encourage promotion, even up to senior manager level.

“We offer ongoing training and qualifications, and our pay rates are significantly higher, not only than other care companies locally and regionally, but also than many other sectors such as hospitality and retail. The rewards and opportunities if you opt for a career in care are endless.”

Last year the company launched live-in care services and has seen a 150% growth in the service in the first 12 months.

Bluebird Care Shropshire was crowned Best Home Care Team Award at the regional finals of the Great British Care Awards and is through to the national finals next month in Birmingham.

Pictured: Claire Flavell (director of care), Kerry Brayne (care assistant), Ceri Eades (HR manager) and Pam Howell (care assistant) at Bluebird Care Shropshire.