Facebook - Shropshire Business Twitter - Shropshire Business LinkedIn - Shropshire Business
http://www.connexis.co.uk http://www.global-freight.co.uk

Free marketing advice on offer to Shropshire businesses

North Shropshire-based marketing project management experts, The Fedora Consultancy, is providing two free of charge online tuition sessions on how to prepare a marketing plan – and available to all business owners and marketing decision-makers.

They are aimed at smaller businesses who may or may not have a dedicated marketing resource and based on an 8-step marketing plan process. The process is presented using a mind map provided by business owner and mind map expert, Phil Chambers from Learning Technologies.

Hosted by Jon Hepburn, Chartered Marketer and Member of the Chartered Institute of Marketing, the format concentrates on the structure and process for preparing a marketing plan, less about the specific actions such as specific promotional campaigns. Each of the two sessions are free of charge, interactive and with absolutely no obligation for further sessions.

The process itself is applicable to a wide range of businesses and industry sectors. The two free online sessions are each 30 minutes long and consider key questions that need to be answered in a marketing plan such as ‘Where are you now?’, ‘Where are you trying to get to?’ and ‘How will you get there?’ - plus a look at identifying ‘USPs’, competitor research and briefing external agencies.

Jon said “The future will undoubtedly be very different for all of us and these sessions aim to help business owners and managers take a productive approach to the current lockdown.

"They will help them understand what’s required for their own marketing plans, and how the process can help identify new commercial opportunities and the resources needed.

"Also that marketing is fundamental to their business and not just the higher-profile promotional activities. It should be particularly useful for smaller businesses with or without an in-house marketing resource and also those active in decisions about their marketing.”

Getting under the skin of the process is the main ‘takeaway’ from the sessions for participants, along with examples of straightforward marketing models and templates provided to help them become familiar with how to prepare their own marketing plan.

http://www.birminghambiz.co.uk

Art business fights back

Innovative online gallery attracts attention

14th December 2020

New rules for online retailers

Businesses must prepare for tax changes

10th November 2020

Ian Sterling

Headteacher at Castle House School, Newport

20th February 2021

Telecoms firm makes it three in a row

Pure Telecom lifts another prestigious national award

15th May 2019

Website experts become chamber patrons

Bridgnorth firm is latest to join programme

8th April 2020

Free marketing masterclass to be held in Telford

Tips and advice on creating a successful strategy

16th September 2019

Enreach expands leadership team

New UK director of marketing is appointed

3rd June 2021

Network Telecom shortlisted for national awards

Experts are finalists in four categories

2nd July 2020

New partnership for bridges specialist

Media firm creates new website strategy

26th August 2020

Patrons share experiences and advice

Latest forum takes place online

17th December 2020

Corporate membership continues to grow

Shropshire Chamber welcomes two more high-profile businesses

2nd November 2020

Is your company website breaking the law?

Solicitor warns strict rules must be followed

28th November 2019

Rural business awards reveals new format

Deadline is extended for Shropshire companies

26th June 2020

Holistic therapist hosts online workshops

Sarah puts teaching qualifications to good use

6th April 2021

Online community for electrical contractors

Fire and carbon monoxide protection experts launch support initiative

26th April 2021